Kerala Tourism campaign launched on Jivox Premium Interactive Video ad platform

Jivox, one of India’s number one interactive online video advertising companies, has announced that it is working with Kerala Tourism via Mconsult (GroupM) to deliver its unique video advertisement across the Jivox premium video ad network in India and the United Kingdom in an interactive format. The campaign objective is to engage users with the brand communication.

Naren Nachiappan, Managing Director, Jivox said, “Kerala Tourism is a well respected brand globally, and one that we are proud to be associated with. Within our premium network in India and the United Kingdom, we have worked with Mconsult (GroupM) to specifically target the precise demographic where Kerala Tourism’s message is most likely to resonate. The campaign will run on targeted premium news, travel and technology sites with an estimated reach of nearly 15 million viewers and is expected to generate a million views through the course of the campaign.”