FastBooking Social Media tool available in India
9th Oct 2010 FastBooking, one of the world’s leading online solutions providers for the hospitality industry, has launched FastBooking Social Media, its social media tracking tool designed specifically for hotels, in the Indian market. FastBooking Social Media, powered by FastBooking and Brand Karma, is a cutting-edge brand analytics and social media management tool. It is the first step in the roll-out of FastBooking’s comprehensive User Generated Content (UGC) - and web-analytics strategy and is a result of a strategic partnership with Circos.
The social media analytics tool will help FastBooking client hotels track what is being said about their hotel across influential social media websites. FastBooking Social Media analyses consumer sentiments extracted from hotel reviews, travel blogs, photos and videos on influential sites across the web and tracks perception of the hotel relative to perceptions of competitors’ hotels. FastBooking Social Media mines consumer sentiments from the actual text in guest reviews on more than 250 sites.
