Air India's IC-coded flights clock ten per cent jump in passengers last month
4th Nov 2010 According to a PTI report, Air India has announced that its IC coded flights have clocked a ten per cent growth last month compared to the same period previous year.
Besides, the load factor of these flights has also gone up to 69.17 per cent against 67.7 per cent in October 2009. The average number of passengers flown daily on IC coded flights stood at 28,073 last month as against 25,255 passengers carried in the same period of last year.
The increase in passenger carriage has been achieved as a result of the marketing efforts and a number of initiatives undertaken in the recent past in the form of various schemes, apart from introducing attractive fares on specific sectors.
In September this year, Air India launched its 'Happy Hours' scheme which offers an additional discount of five per cent over and above the ten per cent discount for all bookings made on the Air India website between 12:01 hours and 04:00 hours.
In addition, flight-specific Executive Class fares on select sectors/flights were introduced either in one or both directions, as well as adding return fares scheme was also introduced in the Executive and Economy Class on select sectors. A host of other schemes have also been introduced to perk up the sales.
